Post by account_disabled on Jan 9, 2024 4:43:51 GMT 1
Ais smart shopping In short Google smart shopping is a much more intelligent shopping campaign where you leave everything to Googles algorithms and its huge data knowledge. When Google first launched their smart shopping a few years ago it was pretty bad but since then it has become one of Googles strongest tools. Google collects statistical data about all their users across websites which gives a huge insight into behavior among users. You can use this via smart shopping which is literally worth its weight in gold. Display campaigns use of display campaigns which are shown on Googles huge display network e.g. BT.
If you have set it up correctly with the product feed and dynamic remarketing tag it will show products on the display ads that users have previously seen on your website. Google is smarter than you and me Using smart shopping means that you no longer have to focus on CPC demographics and interests. This is because Google simply knows BETTER than YOU and ME who will see your Phone Number List ads and when based on e.g. your bid strategy budget products and remarketing lists etc. Example of display ads from Google Why should I use smart shopping The reason why you should use smart shopping is as previously mentioned that out of times Google is smarter than you and me.
This results in it often being able to produce better results and thus a better ROAS or POAS in the end. This is also because humans can typically only focus on parameters at a time on a Google Ads account e.g. demographics platforms target groups bids etc. In contrast Google evaluates several million parameters in a split second and never sleeps. In other words it optimizes around the clock. Google smart shopping Example of choosing Google smart shopping Isnt there a meeeen There is always a but Google knows a lot of things but it doesnt know everything Yet.
If you have set it up correctly with the product feed and dynamic remarketing tag it will show products on the display ads that users have previously seen on your website. Google is smarter than you and me Using smart shopping means that you no longer have to focus on CPC demographics and interests. This is because Google simply knows BETTER than YOU and ME who will see your Phone Number List ads and when based on e.g. your bid strategy budget products and remarketing lists etc. Example of display ads from Google Why should I use smart shopping The reason why you should use smart shopping is as previously mentioned that out of times Google is smarter than you and me.
This results in it often being able to produce better results and thus a better ROAS or POAS in the end. This is also because humans can typically only focus on parameters at a time on a Google Ads account e.g. demographics platforms target groups bids etc. In contrast Google evaluates several million parameters in a split second and never sleeps. In other words it optimizes around the clock. Google smart shopping Example of choosing Google smart shopping Isnt there a meeeen There is always a but Google knows a lot of things but it doesnt know everything Yet.